November 2, 2020

Giant Food Brings Back the 90s with Nostalgic Selection of Grocery Products

Giant Food, the leading greater Washington D.C. regional grocery chain, announced the launch of a new, nostalgic online experience for customers featuring 90s household food and drink favorites. This specially curated selection of groceries will offer some of the most recognizable brands across six major categories: breakfast, lunch, snacks, dinner, desserts and beverages.

While the notion of nostalgia is nothing new for consumers, the onset of the Covid-19 pandemic, social distancing and other changes related to how we live have created an increase in sentimental shopping. What was once a desire for new, innovative products is being displaced by a yearning for what’s familiar and comforting. The special section of the Giant Food website with a spotlight on 90s throwback brands will likely serve up a nice dose of nostalgia for anyone who spent their middle, high school or college years in the last decade of the century, instantly transporting customers back in time while offering an easy, online shopping experience.

“Pair a night watching Clueless, Bad Boys or Speed with noshing on any of the items featured in our nostalgia collection, and I’m back in high school but without homework,” said Dyani Hanrahan, VP of Marketing for Giant Food. “We’re always looking for ways to make the shopping experience not only easy but inspirational as well. We hope this new collection injects a little much needed fun in our customers’ next orders.”

This 90s throwback collection will highlight some of the era’s most popular food and drink items including:

  • Breakfast: Kellogg’s Froot Loops Cereal, Eggo Waffles and Pop-Tarts
  • Lunch: Smucker’s Uncrustables, Totino’s Pizza Rolls and Lunchables
  • Snacks: Fruit Gushers, Chex Mix and Fruit Roll-Ups
  • Dinner: Chef Boyardee Beef Ravioli, McCain Smiles Crispy Mashed Potato Shapes and STOUFFER’s Lasagna
  • Desserts: Chips Ahoy!, Popsicle Firecracker Ice Pops and Pilsbury Confetti Funfetti Vanilla Flavored Frosting
  • Beverages: Kool-Aid Jammers, SunnyD and CAPRI SUN

To view all of products available as a part of the 90s throwback collection, click here.

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