Giant Food, a leading greater Washington D.C. regional grocery chain, initially announced a company donation of $550,000 and 1,200 hams to the five Feeding America food banks within its region: Capital Area Food Bank, Maryland Food Bank, Food Bank of Delaware, Fredericksburg Regional Food Bank and Blue Ridge Area Food Bank.
In addition, Giant Food announced a $1.5 million relief donation to address the needs of its communities during the coronavirus, which includes the company’s initial donation to Feeding America food banks. Alongside these donations, the company is giving $500,000 to Johns Hopkins University to support COVID-19 response efforts, patient care and research for teams working to understand the nature of the virus. One-third, or $500,000, of the $1.5 million donation will be divided among local non-profits throughout Giant’s communities.
The company is also giving consumers an opportunity to get involved in supporting their neighbors through its Flexible Rewards program. Members can designate the value of their points for dollar donations to the five Feeding America food bank partners. When logging into their rewards account at Giantfood.com or through the Giant app, shoppers will see options for three different redemptions: 100 points for a $1 donation, 500 points for $5, and 1,000 points for $10. Members will be able to make additional donations as desired throughout the offering of the program and one hundred percent of the donations will go to those in financial need of groceries and supplies. Giant will distribute the donated funds on a weekly basis to the food banks so that benefits are available to individuals and families in need as quickly as possible. Those looking to participate in the Flexible Rewards program may sign up for free, or upgrade at Giantfood.com.