GIANT Food Stores announced a new company name: The GIANT Company. The new name highlights the important role the company, its stores and team members have played in the lives of families since its founding in 1923. Unveiled to members for the first time during the company’s annual business meeting in Hershey, PA, the name unveiling is also accompanied by a re-vamped logo.
“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, President of The GIANT Company. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The GIANT Company, we will continue to passionately serve our customers and communities for a better future.”
From its humble beginnings in 1923 as a two-man butcher shop to an omni-channel retailer in 2020, the company currently operates 186 stores across four states, offering families an array of services that have grown beyond groceries to include grocery delivery, pickup, catering services, in-store pharmacies, nutrition education and on-site fuel stations.
The logo for each banner of the family brands—GIANT, MARTIN’S, GIANT Heirloom Market, GIANT DIRECT and MARTIN’S DIRECT—has been refreshed, offering a fresh take on the company’s widely recognized logos. The most notable characteristic of the refreshed logo is the leaf, which is part of the “A” in each banner’s name and is designed to signify The GIANT Company’s commitment to growth and freshness.
Additionally, The GIANT Company will utilize a contemporary color and design scheme, underscoring the brand’s modern, fun and caring culture as well as its promise to grow alongside its customers and team members.
The new logo can be seen on the exterior of The GIANT Center, a 10,500 seat multi-purpose arena located in Hershey and the company’s headquarters in Carlisle. Over the course of the year, the company will integrate its new name and logo into its new name and logo into its operations.
Bertram added, “Even though our name and logo are changing, our commitment to the families we serve isn’t. In fact, it’s only getting stronger. As a purpose-driven organization, we are laser-focused on our goal of making difference in the lives of those we serve inside our stores, online and deep within our communities.”