GODIVA Relaunches Gold Collection
GODIVA announced today the relaunch of its iconic Gold Collection. The brand’s classic Gold Collection has been the hero of its portfolio since it was founded in Belgium nearly 100 years ago and continues to be its most popular gifting choice across the globe. This is the first time in almost 15 years GODIVA has redesigned this collection, which is at the core of the brand’s identity. Inside the box, chocolate lovers will find GODIVA’s beloved classic and newer, equally delicious pieces.
The Gold Collection’s sleek new packaging features a single, expressive wave, representing the sensuality of chocolate. The contemporary redesign of its most iconic collection captures the essence of GODIVA’s story – a brand that is both steeped in history and increasingly top of mind for today’s consumers. In each Gold Collection box, GODIVA fans will find an assortment of velvety ganaches, creamy caramels, luscious pralines and delicious nuts and fruits in GODIVA’s signature milk, dark and white chocolate.
Personalization is also at the center of this new design, with consumers having the option to choose the color of their ribbon and add a special message for birthdays, weddings, holidays, or any occasion they’d like to celebrate with GODIVA. This is the latest in customization for this brand, with longstanding opportunities to “make it your own” by building your own arrangements online and in brick and mortar locations.
“GODIVA’s Gold Collection contains our most precious and delicious chocolate pieces, hand-selected by our Chef Chocolatiers for their sublime tasting experience,” says Annie Young-Scrivner, CEO, GODIVA. “Our Gold Collection is recognized and beloved around the globe as a symbol of Belgian craftsmanship and the world’s finest chocolate. As GODIVA approaches our 95th anniversary, we set out to evolve the packaging of this exceptional collection to be just as breathtaking as the chocolate within and to reflect the journey we have been on since our humble beginnings in Brussels in 1926.”
The line of gold gift boxes is available in a variety of sizes, from 2-piece to 36-piece collections. The seasonally available Gold Collections, including spring and holiday, will incorporate the new signature wave design as well, as we move through the seasons of each year.
The new GODIVA Gold Collection is available now for purchase nationwide in boutiques, cafés and online at GODIVA.com. GODIVA treats can also be found in the chocolate aisle of local grocery and retail stores nationwide.