Gorton’s Seafood introduces the Southern Style Shrimp to its shrimp portfolio, launching at select customers this fall and expanding to national distribution in early 2023.
Gorton’s Southern Style Shrimp, made with a new crunchy coating featuring buttermilk, pepper and southern-inspired herbs and spices, will be available in a 9.2-oz. box for a suggested retail price of $6.99.
Tapping into popular consumer taste preferences, Gorton’s Southern Style Shrimp was conceived as a result of the well-known rise of the ‘Chicken Sandwich Wars.’ In 2019, fast food chains began launching or refreshing their own versions of southern-inspired fried chicken sandwiches – each one rivaling the next. Today, the trend continues to expand across a variety of restaurant and grocery categories, with a flavor consumers know and love.
“As a brand that’s committed to spreading the goodness of the sea, we wanted to bring that comforting, southern-inspired flavor to the seafood space,” said Chris Hussey, Gorton’s Seafood VP of Marketing. “With consumers’ desire to incorporate more seafood into their diet and find dependable mealtime solutions, our Southern Style Shrimp is the ideal product to meet their needs and spice up their freezer staples.”
The Southern Style Shrimp joins Gorton’s shrimp portfolio alongside the classic Butterfly Shrimp, Beer Batter Shrimp and Popcorn Shrimp. Since 2020, shrimp has been the brand’s fastest growing business from a percentage standpoint, with gains in not only distribution but also turn velocity.