March 15, 2022
Grape-Nuts Builds on 125-Year Legacy with Ode to Fearless Female Explorers
On the occasion of Grape-Nuts’ 125th anniversary and to celebrate Women’s History Month, the brand will champion many of the amazing women who are boldly exploring the limits of the planet and blazing new trails along the way.
While searching for inspiring ways to celebrate Grape-Nuts’ 125 years under the sun, the brand discovered the many female explorers actively fundraising on GoFundMe in the hopes of venturing out to Mount Everest and Antarctica in 2022 and 2023. Now, Grape-Nuts is determined to help fuel these missions – by donating a total of up to $125,000 to ten female adventurers in need of a financial boost.
Between March 15 and March 30, Grape-Nuts will carefully review the active GoFundMe campaigns of female adventurers hoping to explore Mount Everest and Antarctica, awarding the donation money sometime between March 31 and April 8. No application is necessary to be considered: all donations will be made at the sole discretion of Grape-Nuts based on the appeal of the explorers’ GoFundMe campaigns and their overall need for support.
“Throughout history, Grape-Nuts has inspired modern-day pioneers to rise up and make history,” said Lauren Jamnick, Grape-Nuts’ associate brand manager. “One hundred and twenty-five years later, I’m thrilled to say that we’re still fueling adventures – and now we’re even breaking glass ceilings. We’re so proud to have fueled pioneering adventures from the likes of Sir Admiral Byrd in the past, but the opportunity to support female explorers as they take those first bold steps towards breaking new ground is truly an honor. Onwards and upwards!”
Grape-Nuts has been on hand for some of the most pioneering expeditions in history. The beloved brand enjoyed its first taste of adventure back in 1933, when it became the official sponsor for Sir Admiral Byrd’s expedition to Antarctica, where the first two-way radio transmission occurred. (At the time, maps of the expedition were even printed on Grape-Nuts boxes.) This was a huge milestone in the scientific community and Grape-Nuts was there to help make it possible.
1953 marked another historic expedition: New Zealand explorer Edmund Hillary and Sherpa Tenzing Norgay trekked to the top of Mount Everest, becoming the very first climbers in history to ever reach the summit. Grape-Nuts was reportedly right there in their backpacks, providing both climbers with the fuel they needed to successfully fulfill their mission.
“In 2022, the adventure continues,” said Jamnick. “Once again, Grape-Nuts will be there, helping to fuel groundbreaking journeys by celebrating 10 courageous women as they push forward and fulfill their dreams. This is the perfect way for Grape-Nuts to celebrate its 125th anniversary and a fantastic way to honor Women’s History Month. Plus, this is just the beginning of our modern journey!”