Grocery TV Expands to More than 1,500 Locations, Enhancing Retail Experience

Grocery TV, a digital advertising network that provides in-store marketing opportunities for retailers and brands, today announced that it has expanded to more than 1,500 stores nationwide. With a 50 percent growth rate in the last seven months and an expanding list of retail and advertising partners, the company expects to be in 3,600 stores by the end of 2021.

“Reaching 1,500 stores is a significant achievement for our company and for all of our retail partners in the Grocery TV network,” said Marlow Nickell, Co-Founder and CEO at Grocery TV. “As we look ahead to 2021, our team is excited to accelerate the growth of our retail partnerships and develop new capabilities that improve the in-store experience for retailers, brands and their customers.

Grocery TV completed its first installation in 2017 and has since partnered with nearly every major grocery wholesaler in the country, including UNFI and SpartanNash. Grocery TV’s retail partners use the marketing platform to reach every customer, every time they shop with important updates as well as promotional content that lifts sales by an average of 13 percent. They also use Grocery TV’s built-in, AI-powered merchandising capabilities to monitor shelves for missing or out-of-stock products.

In order to become more accessible to brands amid its expansion, Grocery TV integrated its video advertising network with programmatic partners including Vistar, Ubimo and Place Exchange. During the past year, Grocery TV grew to more than 7,600 displays and reached more than 17.6 million people. The network broadcasted national campaigns to promote topics such as the United States Census, election day and Covid-19 health guidelines.

The company’s web platform allows both brands and retailers to see how its products and advertising campaigns are performing in stores. Brands such as Frito Lay, Chase, Mars Wrigley and Netflix have utilized Grocery TV’s network to reach captive shoppers and establish a dynamic touchpoint, all while measuring consumer engagement and tracking views by geography and audience.

At its inception, Grocery TV established itself with independent retailers and then shifted to wholesalers with 50 to 500 store programs. In 2021, it will focus on expanding among regional and national retailers – as well as programmatic platforms – to continue offering advertising partners an easy way to connect with and better address the needs of its customers.