November 6, 2023

Groundbreaking The Good Cup Named to TIME’s Best Inventions 2023 List

The Good Cup was recently listed in this year’s TIME Best Inventions in its product design category. According to the publication the cup is one of the “impactful” new products that was selected through the magazine’s editors and correspondents around the world with special attention to growing fields like sustainability, green technology, AI and many others.

“We are honored to be on this very notable and distinguished list of inventions that are changing and shaping our world. Our company, Choose Planet A, strives to bring sustainability to the industry of single-use products. This segment continues to grow, and The Good Cup’s compostable, certified plastic-free design will help to finally and totally eliminates plastic waste, which is a by-product of fast food and drink. This designation affirms that our mission to create a better, greener and smarter world is being noticed internationally,” said Cyril Drouet, creator of The Good Cup and Co-founder / Managing Director of Choose Planet A.

The cup’s design has already received seven other international and prestigious awards in 2023, including Red Dot, iF Design, German Design, A’ Design, MICE, Anuga Innovation, Packaging StartUp and proudly adding TIME Best Inventions 2023 to its list of accolades.

The Good Cup’s many features include an all-in-one cup with paper lid, integrated sip hole for hot or cold drinks, green material such as aqueous-based coating (certified plastic-free by Flustix), recyclable in paper stream and home compostable, cost savings, space-saving and above all, removing plastic waste.

After successfully launching in Japan, Australia and Europe, The Good Cup is finally coming this fall to North America with distributors ready to supply stock this winter.

For more information on The Good Cup, visit their website at The Good Cup.


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