GrubMarket announced it has completed the acquisition of Doorganics, a leading online farm-to-table delivery service in Michigan, specializing in local and organic fruits, vegetables, dairy, pastured proteins, artisan breads and a variety of curated groceries. Doorganics was founded in 2011 to create an unparalleled food experience for people who want to save time, eat healthier and support local farmers and food makers.
As a result of this acquisition, Doorgranics will be able to leverage GrubMarket’s established e-commerce network and supply chain capabilities, which will assist Doorganics in quickly expanding its offerings to even more cities across the Midwest. Doorganics’ headquarters will remain in Grand Rapids, MI, and the company will continue to be led by its current leadership team, including founder Mike Hughes.
Doorganics’ mission is to support local Michigan farmers, food markers and artisans by hand delivering their products to consumers’ front doors. The company sources as many items as possible from small local farmers and food markers in the state of Michigan who might not have the scale to obtain shelf space at larger grocery stores.
GrubMarket will provide Doorganics with technological, e-commerce and operational expertise to further grow Doorganics across the Midwest.
CEO of GrubMarket, Mike Xu said, “Doorganics is one of the premier farm-to-table grocery delivery services in the Midwest, consisting of a well-respected and highly-regarded team. This acquisition is another key step in GrubMarket’s nationwide expansion plans, and we are incredibly excited to welcome Mike Hughes and his team into the GrubMarket family.”