Husband and wife team Marc and Tanya Pierce last week joined the rapidly growing plant-based industry by launching the online retailer GTFO It’s Vegan.
According to data from the Good Food Institute and the Plant Based Foods Association, US retail sales of plant-based foods significantly outpaced overall grocery sales in the past year, surging 11 percent to $4.5 billion; plant-based eating has become a mainstream movement led by rapid growth in meat and dairy alternative sales.
GTFO It’s Vegan seeks out the newest innovations in vegan food from around the world and delivers it right to the consumer’s doorstep. CEO Marc Pierce said, “Most of the innovation in this industry starts with small businesses and aspiring entrepreneurs. Our goal is to introduce these amazing innovations to the world. Launching the company gives us the opportunity to help these small businesses, in a time when the pandemic has hurt their operations.”
GTFO It’s Vegan is pioneering what the Pierces call the “New Age Vegan” movement. President Tanya Pierce said, “We want to appeal to all individuals, including those who may not be vegans today but are seeking to eat and live better, without sacrificing the enjoyment of eating a great meal.”
Pierce continued, “our mission is to become one of the most important companies in this century to ensure the sustainability of our environment. While we are starting with online retail, we are quickly expanding to become a vegan exclusive distributor and will also soon open retail stores. And vegan groceries are just the start; we will expand in to vegan clothing, make-up and many other categories that currently use animal products.”
GTFO It’s Vegan also strives to offer the largest assortment of vegan products than any other company, in categories ranging from vegan bakery, cheeses, meats, seafood, dairy, pantry and snacks. Marc Pierce said, “We have over 400 products today and the number is growing every day.”
The company currently ships anywhere in the US within 24 to 72 hours.