December 14, 2023

Guy Fieri Announces New Flavortown Sauce Brand with Bold, Dynamite-Tasting Flavors

Celebrity chef Guy Fieri is launching a new line of nine off-the-chain barbeque sauces and premium condiments, co-developed with dressing innovator Litehouse, to consumers nationwide in spring 2024.

“Whether I’m cookin’ it up at home, my restaurants or workin’ with DDD chefs across the country, I’m always lookin’ for a strong sauce game,” said Fieri. “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish. My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss!”

The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth, underscores the market’s appetite for the new Flavortown line. The partnership will introduce excitement and dynamite flavors in out-of-bound proportions to these growing categories.

For more than 60 years, Litehouse has been a leader in dressings, dips, sauces and other innovative consumer packaged goods and continues to expand its presence across grocery store sections. Litehouse is jumping on the road to Flavortown to help bring these bold flavors to grocery stores nationwide.

“As the ‘Mayor of Flavortown,’ Guy Fieri’s undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” said Kelly Prior, President and CEO at Litehouse, Inc. “Together, we will take consumers on a journey to Flavortown that is not only delicious but a fun celebration of food and flavor.”

The product lineup will include nine total sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce and more – all available in diner inspired squeeze bottles. With the new expertly created line, fans can pour layers of flavor on their burgers, chicken sandwiches, grilled veggies, quesadillas, tacos and more.

Flavortown barbecue and condiment sauces will be available in the shelf stable sauce aisle at grocery retailers nationwide with an MSRP of $4.48 to $4.98.

For more information on Litehouse Inc., visit Litehouse Foods.


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