H-E-B Hosts First-Ever Texas Reading Day with Camila Alves McConaughey

Leading Texas-based grocery retailer H-E-B has announced the Read 3 Big Texas Read-in to continue to foster a love of reading, promote literacy and to mark the largest reading event in Texas. The event, hosted both virtually and in-person at select locations, is scheduled for Sept. 30, 2022 and will feature an in-person reading experience with New York Times best-selling author Camila Alves McConaughey.

For more than 11 years, H-E-B has been spearheaded initiatives including the grocery retailer’s Read 3 program which encourages caretakers to read to children at least three times per week. As part of this year’s Read3 Read-in event, H-E-B is inviting Texas schools to participate in the state-wide reading event either in person at the Long Center in Austin, through local libraries, Texas Education Agency public schools or virtually online at heb.com/read3.

“Since our humble beginnings in 1905, H-E-B has put a focus on supporting our community and making a positive impact. Our Read3 program is a passion project aimed to foster a love of reading and help every Texan child excel,” Christa Aldrich, H-E-B Program Manager. “Our team at H-E-B is focused on empowering Texans to embrace furthering education and fostering literacy in order to help both communities and residents thrive in childhood and beyond.”

Texas resident, healthy eating advocate and New York Times best-selling author Camila Alves McConaughey will be hosting a live reading of her book Just Try One Bite, a fun story of role reversal in which children attempt to get their picky-eating parents to try healthy, whole foods.

“As a mother, I wrote Just Try One Bite with children and their parents in mind. I wanted to create something that would tell a story but also foster a connection and strengthen family bonds through a shared activity,” said Alves McConaughey. “I’m honored to partner with H-E-B to emphasize how important reading with children is for both literacy and help enable that connection for families in Texas and around the country.”

There are many ways to get involved. Some of the events taking place as part of the Read3 Read-in event on Sept. 30 include:

• In-Person Reading Experience with Camila McConaughey: Thousands of Texans will join a live author reading from 9 a.m. to 11 a.m. at the Long Center in Austin, TX of Alves McConaughey’s new book “Just Try One Bite.”
• Virtual Reading Event Across Texas: The read-along will be livestreamed virtually on YouTube, Facebook and heb.com for participants across the country to read along with Alves McConaughey.
• School Reading Events: Select public and private schools across Texas will join together to read on Sept. 30.
• Laura Bush Foundation Grant Recipient Librarians: Texas school librarians will also host reading sessions at select school libraries across the state.

To learn more about the event or to take part in the H-E-B Read 3 Big Texas Read-in, click here.