H-E-B announced the launch of its first Beauty by H-E-B in San Antonio, creating an elevated shopping experience that redefines how consumers shop beauty and personal care at H-E-B stores.
The highly curated department includes an expanded selection of many popular brands and features an experienced, dedicated team of trained Beauty Advisors to provide expert advice and superior customer service.
“Beauty by H-E-B provides that oasis within the store where the consumer can pamper themselves,” said Tracy Bliss, H-E-B Director of Beauty. “We’ve created a destination within the store where a talented team of Beauty Advisors will help consumers pick out the perfect items that lend themselves to the creation of new beauty rituals.”
At nearly 4,000 square feet, the department features four bolded areas, each with a distinct focus: Color Cosmetics, Hair Care, Skin Care and Naturals. The beauty department is an interactive space allowing consumers to shop their favorite brands as well as experiment and play with everything from foundation and facial cleanser to lip stick and lotions, according to media reports. Throughout the department are digital screens that provide informational videos, bright tester stations with mirrors and a voice activated screen where consumers can take photos to share on social media.