H-E-B Launches Program to Support Texas Restaurants

In the spirit of Texans helping Texans, H-E-B has launched a foodie-inspired pilot program to help restaurants throughout Texas during the coronavirus crisis.

Through the partnerships, select H-E-B stores will sell ready-made meals from restaurant partners. All proceeds from the sales of these chef-prepared meals will go directly to the restaurants.

H-E-B has teamed with some well-known establishments known for their culinary chops. In San Antonio, H-E-B launched the program, partnering with Max & Louie’s New York Diner, a Jewish deli that’s offering a range of meals such as its popular matzo ball soup. In about a handful of H-E-B stores in San Antonio, the restaurant told the San Antonio Express-News that the move into stores has allowed ownership to hire back nearly a dozen of its furloughed employees.

“They’ve been an unbelievable partner,” the restaurant’s owner, Drew Glick, told the Express-News.

“We are a family of foodies, and we have a deep relationship with lots of restaurants and chefs, so this is something we wanted to do to help in these difficult times,” Dya Campos, H-E-B Director of Government and Public Affairs said according to media reports.

H-E-B stores will sell dishes from Cherry Block, a downtown Houston steakhouse, and James Beard Award-winning chef Chris Shepherd’s Underbelly Hospitality.

As the program develops, Campos explained that other potential restaurant partners include San Antonio chef Johnny Hernandez, Rosario’s Mexican Cafe Y Cantina in San Antonio, Fresa’s and Ramen Tatsu-ya in Austin.

Here (https://newsroom.heb.com/h-e-b-launches-program-to-support-texas-restaurants/) a list of restaurant partners and locations where their meals are sold.