Hazelnut Growers of Oregon (HGO) is relaunching its Oregon Orchard CPG brand with striking new packaging for its baking, snacking and chocolate-covered hazelnuts. The rebrand will elevate consumer awareness of hazelnuts as a delicious, healthy and sustainable alternative to almonds and other popular nuts. The updated brand also introduces Hazel the Health Nut, an adventurous mascot that embodies the philosophy of the Lifestyles of Health and Sustainability (LOHAS) customer.
“This campaign is colorful and fun, but it serves a serious purpose: to expand people’s perception of hazelnuts beyond their role as a flavor added to sweets or coffee. They’re a delicious, healthful snack on their own and a versatile ingredient in baking and cooking,” said Dan Herdon, Vice President of Sales and Marketing.
Nut enthusiasts in the Twin Cities area will be among the first to encounter the rebranded Oregon Orchard products at the prominent regional grocery chain, Lunds & Byerlys. More than 99 percent of US hazelnuts are grown in Oregon thanks to the perfect blend of rain, sun and wind, and Midwesterners will get the first pick of this Pacific Northwest staple as part of the national relaunch of the Oregon Orchard brand.
To drive consumer awareness of Oregon Orchard products and availability, HGO is supporting retailers with a co-branded social media push that directly connects nut shoppers to a store near them. Additionally, customers can purchase both packaged and bulk hazelnuts online at Oregon Orchard.
Look for the updated Oregon Orchard packaging in select stores and online. To learn more about the products, brand and Hazel the Health Nut, click here.