October 13, 2021

HEINZ Introduces Tomato Blood Ketchup

For years, Halloween lovers have used HEINZ Ketchup to add convincing “blood” to their ghoulish celebrations. This Halloween, HEINZ is bringing the magic to the spookiest night of the year by unleashing HEINZ Tomato Blood Ketchup at national grocery stores, opening the first-ever HEINZ Halloween Store and making it easy to design the perfect costume with the new HEINZ Tomato Blood Costume Kit.

HEINZ Tomato Blood Ketchup will be haunting grocery stores nationwide and on HeinzHalloween.com through the month of October.

HEINZ is giving fans the full Halloween experience by opening its first-ever pop-up HEINZ Halloween Store. Starting Oct. 21, Los Angeles-area fans are invited to visit the store at Santa Monica Place where they can purchase HEINZ Halloween merch and start creating their costume using HEINZ Tomato Blood Ketchup at the store’s interactive “drip stations.”

Can’t be there in-person? The HEINZ Halloween Store will be livestreamed! HEINZ is the first brand in the United States to tap Firework, a new technology that allows influencers to stream to all social platforms simultaneously.

Fans can bring the Halloween spirit home with the new HEINZ Tomato Blood Costume Kit, which includes everything you need to change your look from day to fright, including HEINZ Tomato Blood Ketchup, face paint, tattoos, vampire fangs, applicators and more. Kits go on sale starting Tuesday, Oct. 12., for $19.99 at Heinz Halloween, while supplies last.

“There are few nights more magical than Halloween and for years HEINZ has helped people make memories by helping them transform into the spookiest versions of themselves,” said Ashleigh Gibson, Brand Director, HEINZ. “We believe that if you have HEINZ, you have a costume! This Halloween is no different and we’re looking forward to seeing the deliciously spooky looks people come up with using HEINZ Tomato Blood Ketchup.”

Halloween fans across the country can join in on the delicious fun by sharing their costumes on social using #HeinzHalloween and tagging HEINZ on Instagram (@heinz) and Twitter (@HeinzTweets).

To learn more about HEINZ, follow along on FacebookTwitter and Instagram.


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