HelloFresh and Mike’s Hot Honey Team Up to Deliver a Twist on Campfire Cravings this Summer With Launch of Limited-Edition S’mores on Fire Bundle

HelloFresh, the world’s leading meal kit company and Mike’s Hot Honey, America’s original and leading brand of hot honey, are ushering in the summer season with a fiery twist. The two brands have teamed up to launch an exclusive S’mores on Fire Bundle, a bold, limited-edition reimagination of the campfire classic. The kit includes all the ingredients to make Fully Loaded Hot Honey S’mores Nachos and Fire & Iced Hot Chocolate – either on the campfire or in the kitchen – along with some retro campfire essentials. The new bundle is part of HelloFresh’s limited-time Camp Fresh menu featuring 15 seasonal recipes inspired by the bold, smoky-sweet flavors of the great outdoors.

The S’mores on Fire Bundle includes everything home cooks need to bring campfire vibes to their kitchens or backyards with a sweet-and-spicy twist that takes this classic treat to the next level. Available to both HelloFresh customers and non-subscribers, each kit comes with all of the ingredients to make the following recipes:

• Fully Loaded Hot Honey S’mores Nachos – This is nacho average campfire snack. Pile on layers of graham crackers, marshmallows, chocolate chips and a drizzle of Mike’s Hot Honey—then choose your adventure. Keep it sweet or go bold with crushed Utz Potato Chips Mike’s Hot Honey, Utz Mixed Minis Pretzels Mike’s Hot Honey and Blue Diamond Mike’s Hot Honey Flavored Almonds. Feeling daring? Add some Tillamook Country Smoker Beef Sticks infused with Mike’s Hot Honey and Bush’s Hot Honey Grillin’ Beans made with Mike’s Hot Honey.
• Fire & Iced Hot Chocolate – The ultimate cool-down after a hot day. This shaken-up twist on classic cocoa blends rich hot chocolate with your pick of Mike’s Hot Honey or Mike’s Hot Honey – Extra Hot—served over ice and rimmed with crushed graham crackers or Utz Potato Chips Mike’s Hot Honey. Feeling wild? Spike it with a splash of bourbon for a grown-up fireside treat.

Each kit also comes with fun nostalgic campfire swag, including one (1) cocktail shaker, two (2) 16-oz steel mugs and one (1) hot pad.

“Forget everything you thought you knew about s’mores,” said Michelle Doll Olson, Senior Manager of Culinary Development, HelloFresh. “We’re so excited to team up with Mike’s Hot Honey to bring consumers a bold ‘swicy’ adventure where the comforting sweetness of classic s’mores collides head-on with a fiery honey drizzle, perfectly complemented by our refreshing shaken iced hot chocolate. Prepare for an unexpected experience – this is your new summer obsession.”

“We love pushing flavor boundaries at Mike’s Hot Honey, and our collaboration with HelloFresh puts a fun and unexpected twist on nostalgic summer favorites,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Everyone loves a good s’more and now that drizzle of sweet heat transforms the classic summer treat into something totally new and unforgettable.”

The S’mores on Fire Bundle will be available for purchase starting on Monday, June 23 at 9 a.m. EDT through HelloFresh Smores with no HelloFresh subscription required. HelloFresh subscribers will also have the opportunity to add the specialty bundle to their weekly order through the HelloFresh Market while supplies last. Orders will be accepted on a first-come, first-served basis.

Savor the Flavors of Summer with HelloFresh’s Camp Fresh Seasonal Menu
Just as the S’mores on Fire Bundle brings the spirit of camping straight to your kitchen, HelloFresh’s seasonal Camp Fresh dinner menu captures the bold, smoky-sweet flavors of outdoor cooking —no tent or bug spray required. Available June 30 through July 21, HelloFresh customers can choose among 15 outdoor-inspired recipes, including Homemade Bee Sting Pizza with Pepperoni and Hot Honey, Skillet Ground Beef Fajitas with Lime Crema, Cheese and Hot Sauce and more. For those seeking an easy summer dinner that can be made either on the barbecue, over the campfire or in the oven, HelloFresh is offering meals that can be cooked in a foil packet, including Old Bay Shrimp, Salami and Corn packets and Tex-Mex Cobia Tacos. Home cooks can simply toss the fresh ingredients into the provided foil, fold it into a pouch and let the grill or campfire work its magic.

For more information on the HelloFresh and Mike’s Hot Honey S’mores on Fire Bundle, visit HelloFresh Smores. To check out HelloFresh’s Camp Fresh summer recipes, visit HelloFresh.