January 27, 2023

Hero Bread Expands Distribution to Retail, Quick-Service Restaurants

Hero Bread, the maker of bread and baked goods with little to no net carbs, 0g sugar, fewer calories and more protein and fiber per serving, is expanding national availability at two new quick-service restaurants, Just Salad and fast casual Freebirds World Burrito and announcing their retail launch at all Market District stores across three states and Dom’s Kitchen & Market in Chicago, IL. In April 2022, Hero Bread started selling directly to consumers on Hero.co, with recent expansion to Walmart.com and Amazon.

Cole Glass founded Hero Bread because of severe food allergies, and he has firsthand experience with the frustration of an existence without bread as the catalyst to help make life a little better and happier by evolving the joyful experience of bread and baked goods.

“I started Hero to create delicious bread and baked goods that give people the freedom to eat what they want,” said Glass. “Launching Hero products in new channels with such reputable restaurant and retail partners aligns perfectly with what we’re hoping to achieve at Hero Bread, increasing accessibility to our great tasting options for consumers nationwide.”

The expanded distribution will allow consumers across the United States to experience the most popular products from Hero Bread, including:

  • Expanded Quick-Service & Fast Casual Restaurant Availability: Hero Tortillas™ are now available as part of a newly revamped wrap menu at Just Salad. Just Salad is a national fast-casual restaurant chain on a mission to make everyday health and sustainability possible. As an expansion of the chain’s commitment to healthy, fresh and flavorful ingredients, every wrap recipe will now be wrapped in a Hero Tortilla, which has 2g net carbs, 0g sugar, 170 calories, 15g of protein per serving and is high in fiber. Consumers across Texas can also now find Hero Tortillas at all Freebirds World Burrito locations. Freebirds, known as Texas’ No. 1 burrito, is a fast casual burrito chain.
  • New Retail Distribution: Hero Bread has been working diligently to expand distribution to retail shelves, announcing their initial grocery launch at two retailers known for their reputation for bringing high-quality products to their shoppers.
    • Market District (PA, OH, IN): A division of Giant Eagle, Market District stocks its shelves with a treasure trove of items that range from natural and organic, to specialty and international giving consumers the opportunity to try the best options in every category possible. Hero Bread products are now available at all Market District locations across Pennsylvania, Ohio and Indiana. This includes Hero Sliced White BreadTortillasBurger Buns and Hot Dog Buns, all of which have 0g net carbs per serving, high fiber and amazing taste exactly like their traditional counterparts.
    • Dom’s Kitchen & Market (Chicago, IL): Founded in Chicago, IL, Dom’s Kitchen & Market is redefining the local food shopping experience by sourcing the highest quality local and global goods for their guests. Hero Tortillas are now available in both Chicago locations.

For additional details about Hero Bread, visit Hero.

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