Hillshire Snacking Brand Seeks Passionate Snackers to Elevate Workday Snacking Habits

More than two-thirds (67 percent) of non-desk job workers – like teachers, first responders, hospitality personnel or nurses – say snacking helps them get through the day, yet it’s still challenging to enjoy a high-quality snack while working. This summer, the Hillshire Snacking brand is on a mission to elevate workday snacking and is looking for three ‘Snacktivity Directors’ to help them. Each Snacktivity Director will receive $2,500, a supply of exquisite snacks, for themselves and their office and a Hillshire Snacking branded refrigerator. Visit the Hillshire Snacking brand TikTok between Thursday, June 22 and Tuesday, July 4, to learn how to get involved.

The Snacktivity Director will help solve a nationwide problem with workday* snacking. A recent study revealed:

• Nearly one-third (31 percent) of on-the-go employees report that their work situation doesn’t allow snacking.
• Reported side effects of snacking deprivation include fatigue, crabbiness and lack of focus.
• One-third (33 percent) of on-the-go workers snack because they need a mental break.
• A large majority of on-the-go workers report that workday snacking has a positive impact on happiness (86 percent), productivity (85 percent) and well-being/mental health (85 percent).

“Hillshire Snacking brand prides itself on high-quality meats and cheeses that provide a premium, adult snacking experience,” said Marcus Hudetz, brand manager. “Snacking during the workday can often feel like rushed, mindless eating, but it doesn’t need to be that way. Hillshire Snacking snack packs can turn a few stolen moments into an elevated celebration that deserves to be savored, a moment of bliss.”

What does it take to be a Snacktivity Director?

Three people will be selected to help under-snacked workers everywhere elevate their snacking game. Anyone who considers themselves a snacking enthusiast with a love for Hillshire Snacking small plates and passion for food and culture (plus a deep desire to help their peers across the country embrace their inner snackers) should consider the opportunity. This person should have a craving for Hillshire Snacking-fueled snack breaks throughout the workday and be willing to talk about the experience. And of course, permission from their employer to participate.

How to get involved:

• Visit the Hillshire Snacking brand TikTok between Thursday, June 22 and Tuesday, July 4.
• Create a video detailing current snack habits, how you can elevate snacking by eating Hillshire Snacking small plates and why you would make a great Snacktivity Director.
• Submit your video via the Hillshire Snacking brand Snacktivity Director page at Hillshire Snacking Director by Tuesday, July 4 at midnight ET.
• Those selected will be notified after July 4 and the Snacktivity Director’s responsibilities will last through mid-August 2023.

Hillshire Snacking small plates are the charcuterie board that can fit in your backpack. Each package contains high-quality ingredients – including savory salame, delicious cheese and perfectly toasted rounds – for a premium and convenient adult snacking experience that makes snackers everywhere want to say, “Oh, Hill Yeah.™”