HIPPEAS Announces ‘Fly’ Partnership with Illumination’s Migration

HIPPEAS has launched themed snacks from Illumination’s new feature film Migration this holiday season.

Illumination, creators of The Super Mario Bros. Movie, Minions, Despicable Me, Sing and The Secret Life of Pets invites you to take flight into the thrill of the unknown with a funny, feathered family vacation like no other in the action-packed new original comedy, Migration, which arrives in theaters on Dec. 22, 2023.

As the exclusive salty snack partner, HIPPEAS is offering a special limited-edition 6-pack of 0.8oz sized bags in its best-selling chickpea puffs flavor, Vegan White Cheddar – perfect for a family movie night, holiday travel or the in-class holiday party. HIPPEAS Migration-themed snacks will be available at select retailers nationwide, including Whole Foods, Sprouts and Kroger starting December 2023.

HIPPEAS has replaced its iconic chickpea smile graphic on-pack with the Migration cast of Mallard characters. Consumers of all ages will love the fun packaging and parents will love the product attributes of HIPPEAS Vegan White Cheddar Chickpea Puffs that pack 4 g of plant protein and 3 g of fiber into every serving. The puffs are also gluten-free, non-GMO, vegan and free from major allergens including nuts, dairy and soy.

“We are absolutely thrilled to partner with Illumination for this year’s highly anticipated new film, Migration, by launching a limited-edition multipack of our HIPPEAS Vegan White Cheddar Chickpea Puffs,” said Julia Hecht, CMO of HIPPEAS. “With Migration offering an abundance of family fun, adventure and laughter, HIPPEAS serves as the perfect snack companion for an enjoyable movie night with the whole family this holiday season.”