HIPPEAS Launches Limited-Edition Minions-Themed Snacks

HIPPEAS Organic Chickpea Snacks is set to launch its Minions-themed snacks for the summer. The limited-edition packs of HIPPEAS Organic Chickpea Puffs in its best-selling flavor, Vegan White Cheddar, will be available in both a six-pack of 1oz bags and 10oz family size option. The Minions-themed HIPPEAS offerings will be available nationwide at HIPPEAS, Walmart and in-store at Whole Foods Market and select retailers from June 1 through July 31.

HIPPEAS has replaced its iconic chickpea smile graphic for a smiling, goggle-wearing Minion on-pack.

“Minions are a global pop-culture phenomenon, and we could not be more thrilled to partner with Illumination and Universal Pictures on this limited-edition release of our HIPPEAS Vegan White Cheddar Organic Chickpea Puffs,” said Lindsey Valliere, HIPPEAS VP of Marketing. “The combination of these two iconic and colorful brands – HIPPEAS, known for its bright yellow bag and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun! We can’t wait to share these snacks with our consumers and their families this summer.”

HIPPEAS Vegan White Cheddar Organic Chickpea Puffs have 4 grams of plant-protein, 3 grams of fiber and only 130 calories per 1 oz. serving. They are USDA Certified Organic, certified gluten-free and vegan.

HIPPEAS limited-edition Minions-themed snacks will be available nationwide at HIPPEAS, Walmart and in-store at Whole Foods Market, Kroger, Sprouts, Stop & Shop, Shoprite, Price Chopper, Fresh Thyme, Giant Eagle, Big Y, Roche Brothers, Shaw’s, Harris Teeter, Giant Martins, Giant Food and more from June 1 through July 31. The SRP for the six-pack of 1oz bags and 10oz family size is $5.99. For more information, please visit HIPPEAS.