Hiyo Announces Nationwide Launch at Select Whole Foods Market Stores With New Pineapple Coconut Flavor
Hiyo, one of the fastest-growing non-alcoholic, organic social tonics infused with adaptogens, nootropics and botanicals just announced its national retail collaboration into select stores with Whole Foods Market. Hiyo will now be available at select Whole Foods Market stores nationwide, featuring a brand-new Pineapple Coconut flavor available exclusively in-store and on drinkhiyo.com. The flavor will become available to additional retailers starting in October.
This retail milestone marks a significant step for Hiyo as it expands from a fast-growing DTC brand to now, a retail powerhouse with more than 6,000 doors. The launch also introduces Pineapple Coconut as a new addition to Hiyo’s flavor lineup, offering a tropical, summer-ready profile crafted for mindful drinking and social occasions.
Hiyo co-founder and Chief Revenue Officer, George Youmans, said, “We are on a mission to change the way the world drinks. We can’t do that without incredible retailers like Whole Foods Market leaning into our growth goals. This national launch with Whole Foods Market is a defining moment for our brand and we couldn’t be more excited to introduce a fresh new flavor that might just be our best yet.”
Alongside Pineapple Coconut, Whole Foods Market shoppers will also find three of Hiyo’s best-selling flavors: Blackberry Lemon, Passion Fruit Tangerine and Peach Mango, available in both single cans and 4-packs.
Key Highlights
- Exclusive Launch Window: Pineapple Coconut is a new flavor launching on Drink Hiyo and exclusively at Whole Foods Market. It will expand to other retailers starting in October 2025.
- Functional Meets Flavorful: Each 12oz can includes 1.7g of adaptogens, nootropics and botanicals, just 30 calories and zero alcohol. Crafted to deliver Hiyo’s signature “float” feeling without the buzz.
- Made for Summer: A juicy, tropical flavor designed for warm weather, outdoor entertaining and sober-curious social moments.