January 25, 2024

Honeybear Brands Unveils Organic Pazazz Apples

Honeybear Brands, a leading grower, packer, shipper and developer of premium apples, announced an additional variety to its growing organics offering. Pazazz apple, a year around apple known for its perfectly balanced combination of tart and sweet flavors and explosive crunch, is now available to retailers and shoppers as an organic option exclusively from Honeybear.

Pazazz, a late season variety developed by Honeybear, has proven to be a fan favorite with shoppers. “We are excited to offer organic Pazazz and expand our portfolio with one of our signature varieties. We will continue to increase our supply as the pace of demand continues to grow for organics,” said Don Roper, vice president of sales and marketing, Honeybear Brands.

Shoppers continue to demand organic options when it comes to fresh produce. In fact, organic produce sales are growing faster than conventional food sales, increasing by more than 2 percent according to Organic Produce Network’s annual produce report.

Organic food in general is a booming business. The organic food market is predicted to grow at an annual rate of 8.7 percent by 2027, outpacing overall food industry growth of 3.8 percent annually throughout the same period, according to Blue Weave Consulting.

The Pazazz apple is a cross between the all-American favorite Honeycrisp and Molly Red Delicious. It brings an unmistakable wow-factor – and not just for its great taste. A late harvested apple whose flavor improves in storage providing retailers with a flavorful, crisp juicy apple lasting throughout the winter and spring months, long after other varieties have faded.

Organic Pazazz are grown in Washington state, while conventional Pazazz apples are available year around from orchards in Washington, the Midwest, New York, Nova Scotia and Chile. These domestic orchards and packing facilities stretching east to west provide locally produced quick, packed-to-order freshness and shorter travel times for retailers.

Visit Pazazz Apple.

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