Hungryroot Appoints Dominic Paschel as CFO
Hungryroot, the first and only AI-powered personalized grocery service, has hired Dominic Paschel who will serve as Chief Financial Officer.
“Dom’s experience bringing the next generation of new technologies to market to create category disruption and leading innovative companies to their full growth potential will be pivotal to Hungryroot’s next phase of growth,” said Ben McKean, Founder and CEO of Hungryroot. “His passion for disruptive technology and proven track record of successfully growing and scaling innovative companies will be fundamental to Hungryroot’s expansion and how we usher in this new age of AI grocery shopping.”
Paschel comes from a background of extensive experience in initial public offerings of high-growth companies. He most recently served as Senior Vice President at Yext, an AI enterprise search company, where he oversaw investor relations and served as Global Head of Asia Pacific Finance. In 2011, he led Pandora’s $241 million IPO serving as Vice President of Corporate Finance and Investor Relations before it’s $3.5 billion acquisition by Sirius. Pandora pioneered the Music Genome Project, paving the way for the first AI driven music streaming service.
Prior to Pandora, he directed the highly anticipated $124MM IPO of the SaaS-based HR Cloud Company, SuccessFactors and implemented its pre- and post-IPO communication strategy, before its eventual $3.4 billion acquisition by SAP. Paschel also managed Investor Relations at Salesforce, introducing the first pure-play Software-as-a-Service (SaaS) company to the capital markets after it went public in 2004. He has achieved notable awards from Institutional Investor (II) Internet as top ranked for the best IRO and IR Program.
As CFO, Paschel will lead Hungryroot’s financial organization and will be responsible for accounting, financial planning and analysis, legal, tax, treasury and investor relations.
Hungryroot recently raised $40 million in a Series C Funding Round led by L Catterton, to help grow the team, invest in automation technology and scale its overall marketing efforts. The new C-suite hires, including Alex Weinstein as Chief Digital Officer and Stephanie Retcho as Chief Marketing Officer, will be focused on driving Hungryroot’s mission of pioneering an entirely new way to grocery shop and strengthen the leadership team as the company plans for the future.
Hungryroot is on track to achieve $175 million in revenue this year. The company is forecasting more than $300 million of revenue in 2022.