Hy-Vee Sees Significant Increase in Purchase of Hair and Beauty Products

Hy-Vee announced that it is seeing a significant increase in the purchase of hair and beauty products across its more than 265 stores following the temporary closure of many salons, barbershops and spas throughout Hy-Vee’s eight-state region due to the ongoing coronavirus situation.

Since mid-March, hair coloring, nail polish and nail care products have more than doubled in sales at Hy-Vee. As more customers cut their hair at home, sales for hair trimmers have more than tripled since the end of March. Additionally, demand for hair accessories has been on the rise since the beginning of April as customers seek elastic bands to make masks.

Because of this consumer pattern, Hy-Vee will be offering a 15 percent off beauty product sale this Friday, April 24 and Saturday, April 25.

The 15 percent off sale will also apply to the variety of popular cosmetic brands that Hy-Vee carries including Maybelline, CoverGirl, L’Oréal, e.l.f, Revlon, Sally Hansen and Neutrogena. Select stores offer specialty brands such as bareMinerals, OPI, Stila, Smashbox and theBalm.

“We are continuing to see widespread demand for hair and beauty products in our stores as this pandemic progress,” said Darren Baty, Hy-Vee’s evp, CMO. “At Hy-Vee, our goal has always been to be a convenient one-stop shop for our customers. That mission has never been more important than now, especially as we serve those who don’t want to travel to multiple stores to pick up their essentials.”

Other health and beauty products that have seen an increase in sales include body washes, lotions, facials, beard products, women’s shaving products, bar soap, bath bombs and bath salts. Despite higher-than-usual demand, the products are available for purchase at local Hy-Vee stores or via Hy-Vee Aisles Online.