Hy-Vee to Open Dollar Fresh Locations to Six Iowa Communities

Hy-Vee announced it has agreed to acquire six former Shopko locations in Iowa, which are set to re-open under the Dollar Fresh brand by late summer.

In the upcoming weeks, several former Shopko locations will undergo renovations to open as Dollar Fresh stores. The former Shopko buildings in Hampton, Cresco, Oelwein, Waukon, Dyersille and Vinton are all part of the purchase agreements.

Dollar Fresh locations are designed to offer customers in smaller communities a fresh, new product selection at low prices. Customers will find a full selection of grocery items, a bakery section with a full range of fresh-baked items, a dollar section, a Wall of Value, ready-to-eat meal offerings and other services.

“As we continue to innovate, we’re taking a look at the needs of our rural communities,” said Randy Edeker, Hy-Vee’s chairman of the board, CEO and President. “At our Dollar Fresh stores, our customers will be greeted with helpful smiles that deliver a great customer experience while also encountering a wide selection of quality products at low prices.”

The first Dollar Fresh opened in Osceola, Iowa in 2018. Currently, Hy-Vee operates Dollar Fresh stores in Centerville, Creston, Emmetsburg, Osceola and Toledo, Iowa and in West Point, Nebraska.