Ibotta Doubles Down on Flagship Sustainability Event with NIVEA MEN, CLIF, Offering up to $5 Million in Cash Back After Trying Year for Consumers, the Environment

Ibotta, the leading rewards platform in the United States, today announced the return of Earth Month, its flagship sustainability event to help support the environment while putting more cash back in consumers’ pockets. For its second annual program, Ibotta and a consortium of 21 popular CPG brands, including CLIF, Daiya, NIVEA MEN and Stonyfield, are committing up to $5 million in dedicated cash back offers on popular items and essentials for consumers across the country.

In addition to the partnerships, Ibotta is once again partnering with Trees for the Future to help protect the environment and combat the effects of climate change. For every Earth Month offer redeemed, Ibotta will donate enough money to plant a tree, for a total of up to 1 million trees.

The 2020 Effect on Consumers and the Environment
The Covid-19 pandemic continues to substantially impact consumers’ lives, from their physical and mental health to their finances. While these concerns were understandably top of mind over the last year, Planet Earth still hangs in the balance. 2020 tied with 2016 as the warmest year on record, despite dramatic decreases in pollution and other harmful greenhouse gas emissions during global lockdowns.

“We know that shoppers need their dollars to stretch further right now as many Americans are still struggling financially as a result of the Covid-19 pandemic,” said Bryan Leach, founder and CEO of Ibotta. “For Ibotta’s second annual Earth Month program, we wanted to address this need while remaining committed to doing our part for the environment. That’s why we’re partnering with brands focused on giving shoppers the cash back they need, while also investing in the environment and our collective future.”