November 9, 2021

Imoon Debuts Pilot Shopping Experience at Sobeys Ontario Location

Imoon, a global leader in the design and production of lighting solutions for the food and fashion retail industries, has launched an innovative food market pilot project with Sobeys, one of Canada’s largest grocery retailers. In partnership with Interstore | Schweitzer, an international retail design & shopfitting company, Imoon completed an installation of an all-new, highly scalable lighting design in the Orangeville, Ontario location of Sobeys to create a unique and exclusive experience for shoppers.

The Sobeys supermarket in Orangeville features a modern food hall. This is inspired by Interstore | Schweitzer’s Flexstore™ principle – implemented for the first time in North America – that is a modular grocery store concept centered around mobile fixtures that can easily be rearranged according to needs. Imoon’s team of lighting designers have ensured flexibility with its lighting concept design that leverages advanced technologies, including the use of special LEDs, for improved ambience and energy efficiency.

“The key to the success of the installation in the Sobeys in Orangeville is the vision shared with the Interstore | Schweitzer team,” said Pierluigi Gusmani, Imoon’s international sales director. “The lighting design for this pilot project aimed to create a scalable and repeatable model. Our consolidated know-how in the food retail sector, the technologies dedicated to product enhancement and the expertise of our lighting designers all contributed to the creation of a truly a memorable shopping experience. This is only possible thanks to Imoon’s constant investment in R&D to study innovative concepts, which have helped us meet the needs of a market with high potential like North America.”

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