Impossible Foods’ flagship product began rolling out this week at Walmart, the world’s largest retailer.
The award-winning, plant-based Impossible Burger will soon be stocked in nearly 2,100 Walmart Supercenter and Walmart Neighborhood Market locations. Customers can find Impossible Burger in the fresh meat section of the store in convenient, versatile 12-ounce packages. Impossible Burger is also available through Walmart Grocery Pickup & Delivery.
With the addition of Walmart locations, Impossible Burger will be available in more than 8,000 brick-and-mortar grocery stores across all 50 states — a more than 50X increase of Impossible Foods’ retail footprint since March 2020.
“Impossible Foods’ goal is to make the global food system sustainable. To do that, Impossible Burger has to be available everywhere people shop for meat,” said Impossible Foods’ CEO and Founder Dr. Patrick O. Brown. “More Americans buy meat for their families at Walmart than anywhere else. We’re confident once Walmart customers try Impossible, they’ll become enthusiastic advocates of our products and our mission.”
Impossible Burger made its grocery store debut in September 2019, when it immediately rocketed to the No. 1 item sold on the East and West coasts at some of America’s favorite grocery stores, outselling all ground beef from cows at many grocery stores.
Impossible Burger has as much protein and bioavailable iron as a comparable serving of ground beef from cows. A 4-ounce serving of Impossible Burger has 0 mg cholesterol, 14 g of total fat, 8 g of saturated fat and 240 calories. (A conventional 4-ounce “80/20” patty from cows has 80 mg cholesterol, 23 g of total fat, 9 g of saturated fat and 290 calories.)
Impossible Burger contains no animal hormones or antibiotics, and is kosher, halal and gluten-free certified. It uses 96 percent less land, 87 percent less water and 89 percent fewer greenhouse gas emissions compared to conventional beef from cows. Home chefs can log into Impossible Foods’ Impact Calculator to learn exactly how much land, water and emissions they’ve saved by using Impossible Burger instead of ground beef from cows.