Instacart’s Smart Carts Now Available in All Geissler’s Locations

Geissler’s Supermarkets, a seven-store Independent Grocers Alliance (IGA, Inc) retailer with locations in Connecticut and Massachusetts and Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced the rollout of Caper Carts, Instacart’s AI-powered smart carts, to all seven Geissler’s locations across Connecticut and Massachusetts. Geissler’s is the first grocer to replace a majority of their traditional shopping carts with Caper Carts at all locations.

Customers shopping in these stores can now enjoy a more delightful and personalized experience using Caper Carts, featuring an interactive screen that engages customers, tracks spending for budget management and provides direct access to deals and instant coupon clipping by syncing to LEF, Geissler’s loyalty program. The screen will also surface relevant product recommendations and display offers based on where the customer is in the store. The carts reward customers with automatic discounts, including digital coupons, as their basket value grows – the more they shop, the more they save.

“We’re excited to unveil Caper Carts at Geissler’s, a leap forward in retail innovation,” said Nick Nickitas, General Manager, Local Independent Grocery at Instacart. “These carts go beyond grocery shopping; they boost sales, enhance the visibility of promotions and affordability and create new ad revenue streams for the retailer through engaging digital displays. This technology is more than an investment in Geissler’s future – it’s a hit with customers, cementing a local independent grocer’s place in the hearts and minds of the communities they serve.”

“As a family-owned grocer for nearly four generations, our commitment to our customers and the communities we serve drives every decision we make. Introducing Caper Carts across all our stores significantly enhances the shopping experience at Geissler’s, making it personalized and more efficient,” said Bob Rybick, CEO and President of Geissler’s Supermarkets. “The carts make shopping more fun and interactive, while increasing basket sizes and strengthening customer loyalty through exclusive offers and digital coupons. We’re excited about the immediate benefits and what’s to come.”

“We’re excited that Geissler’s and Instacart are bringing the new Caper Cart to market, ” said Michael S. La Kier, Vice President, Brand Development at IGA, Inc. “This partnership proves that independent grocery retailers are leading the way with a customer-first mentality to use digital technologies to make shopping more enjoyable and efficient.”

Geissler’s first partnered with Instacart in 2023 to launch same-day delivery and with the introduction of Caper Carts, they are the first retailer in Massachusetts and Connecticut to launch with the kind of technology offered by Caper Carts. Caper Cart is part of Connected Stores, Instacart’s suite of in-store technologies that help grocers bridge the online and in-store shopping experience. To learn more about Caper Cart and other Connected Stores technologies, visit Instacart.