The Lumistella Company, home to The Elf on the Shelf and The Frozen Farmer have teamed up to put a cool spin on Santa’s favorite treat, now coming straight from the North Pole to a Kroger Co. location near you. Introducing the first ever The Elf on the Shelf Santa’s Cookies Ice Cream.
This limited-edition ice cream, destined to become a holiday favorite, is offered exclusively at nearly 2,100 Kroger stores nationwide and available at Kroger.com through Christmas.
Choose from The Elf on the Shelf Santa’s Cookies Ice Cream in pints — rich and creamy, sweet vanilla ice cream churned and loaded with red and green sugar cookie crumbles — or try The Elf on the Shelf Santa’s Cookies Ice Cream Sandwiches, loaded with rich and creamy red and green sugar cookie ice cream nestled between two glistening sugar-sprinkled sugar cookies.
“As a mom to four daughters, Christmas is a very magical time in our home and we wanted to bring that magic to households across America with a new holiday tradition inspired by Santa’s favorite treat,” said Katey Evans, Founder of The Frozen Farmer. “Why settle for leaving Santa just cookies when you can leave him the perfect combination of ice cream and cookies all in one?”
The collaboration between the two family-owned, women-led companies, The Frozen Farmer, a Shark-Tank-backed brand and The Lumistella Company, creators of The Elf on the Shelf brand, seemed like a natural partnership.
“At The Lumistella Company, we believe in creating joyful family moments. What’s more joyful than cookies and ice cream at Christmastime?” said Christa Pitts, Co-Founder of The Lumistella Company. “We are thrilled to partner with The Frozen Farmer to bring The Elf on the Shelf Ice Cream line to market. With its roots in a small farm and a heart as vast as the North Pole, The Frozen Farmer not only embodies the spirit of togetherness that defines our Christmas tradition but also inspires us to celebrate with our families.”
Perfect for holiday parties, class treats or Secret Santa exchanges, The Elf on the Shelf Santa’s Cookies Ice Cream will be at the top of the Christmas lists of children and adults alike.
“It is always wonderful when you can take two beloved brands and do an integration. We are so excited about this one,” said Lori Greiner, who invested in The Frozen Farmer after the brand pitched their business on ABC’s “Shark Tank.”