Truly Grass Fed, a premium brand of sustainably produced dairy products from Ireland, announced that Publix will carry its natural sharp and aged cheddar cheese wedges at more than 1,300 stores nationwide. The brand’s salted and unsalted butter foil packs have been in Publix stores since early 2020. The carefully crafted and naturally delicious grass-fed Irish cheddar products will arrive on-shelf in early October.
“We’re pleased that Publix shares our commitment to bringing consumers great-tasting choices that are better for people, animals and the environment,” said Eric Farr, Regional Development Manager, US East for Truly Grass Fed. “We are delighted to introduce shoppers to our delicious, grass-fed cheddar from happy Irish cows at one of America’s most popular stores.”
All Truly Grass Fed products are sourced from cows that are 95 percent grass-fed (average of one cow for every two acres), Non-GMO Project Verified, Animal Welfare Approved by A Greener World and free from growth hormones and antibiotics. The resulting dairy products are naturally creamy and rich in nutrients. Truly Grass Fed’s full product line-up includes salted and unsalted butter sticks, ghee clarified butter, a spreadable butter tub as well as hand-cut slices of its natural aged and sharp cheddar cheeses. Truly Grass Fed Natural Aged Cheddar is aged for six months to a smooth and creamy consistency. Truly Grass Fed Natural Sharp Cheddar is aged for 12 months, giving it a distinctive, bold taste. Both are available in seven-ounce wedges.
The expansion of the product offering at Publix marks a significant milestone for the Truly Grass Fed brand, which first entered the US market in 2019 and has been steadily expanding distribution. Other recent deals for the brand include distribution of Truly Grass Fed butter at King Soopers in Colorado and Kroger in Atlanta, as well as Fresh Market distribution for Truly Grass Fed Ghee Clarified Butter.
Truly Grass Fed sources its high-quality ingredients from 3,000 family farms located across Ireland’s fertile countryside. The 100 percent farmer-owned cooperative, now called Tirlán, was formerly part of Glanbia plc.
Truly Grass Fed is committed to regenerative farming practices and responsibly produced dairy that is healthier for animals, the environment and consumers. Truly Grass Fed is a member of 1% for the Planet, a global movement inspiring businesses and individuals to support environmental solutions. The brand donates one percent of annual revenue to member organizations, like Slow Food USA, which align with the dairy brand’s values.
For more information and additional brand retail locations, visit Truly Grass Fed.