Ithaca Hummus Debuts Jalapeno Lime Hummus and French Onion Hummus at Natural Products Expo West
Ithaca Hummus will showcase its new Jalapeno Lime and French Onion Hummus at Natural Products Expo West 2024, booth #N342. Both products were designed as part of the brand’s strategy to drive higher frequency and occasions for the category with mainstream, popular flavor profiles.
“Ithaca is changing hummus from seasonal to an everyday category by continuing to innovate with unique and exciting flavors that inspire daily use among our highly loyal and growing fan base,” said Chris Kirby, CEO and Founder of Ithaca Hummus. “Our consumers buy hummus at twice the rate of the average shopper in the category, according to a recent numerator study. We own taste and quality in the minds of our fans, and we continue to meet their expectations with the launch of Jalapeno Lime and French Onion Hummus.”
New flavor details include:
- French Onion Hummus: The brand’s homage to the timeless classic that’s been at the center of family gatherings and holiday parties since forever.
- Jalapeno Lime Hummus: Ithaca Jalapeno Lime Hummus combines the spicy kick of jalapeños, the invigorating tang of lime and the irresistible chickpea goodness of hummus.
As part of Ithaca’s brand wide, first in the category commitment, French Onion and Jalapeño Lime have been certified Glyphosate Residue Free by the Detox Project. Also, in accordance with the brand’s quality standards, the new flavors are free from all preservatives, stabilizers, additives and unnatural ingredients of any kind.
Both flavors will be available at Whole Foods Market locations nationwide, with the exception of the Midwest and Southwest regions for Jalapeno Lime, with an SRP of $5.49-$5.99. For more information visit Ithaca Hummus.