November 9, 2021

Jackson’s Chips Brand Launches #EverydaySuperhero Campaign

Jackson’s—the Super Snack™ brand powered by sweet potatoes and ancestral oils—has unveiled its #EverydaySuperhero campaign, aimed squarely at promoting, encouraging and spotlighting children and their everyday acts of kindness.

Jackson’s is inviting consumers to nominate a child using the hashtag #EverydaySuperhero on Instagram or via a dedicated page on their website. There is also a QR code on every bag of Jackson’s that leads consumers directly to the submission page. Featured SuperKids will be highlighted on Jackson’s social media and may even receive a SuperSnack SnackPack—a superhero sized box of Jackson’s chips—as a token of appreciation for everything they do.

The launch of the #EverydaySuperhero campaign only brings the brand closer to its roots, which started in 2013 in Scott and Megan Reamer’s Crested Butte, CO kitchen.

“The big hearts and even bigger ideas of kids help to make the world a super place, and we want to celebrate them—just like we celebrated our son Jackson when we started making small batch chips in our family kitchen,” said Scott Reamer, Jackson’s cofounder. “Megan and I are excited for the new direction the brand is taking and are proud to make snacks that bring out the hero in us all.”

Jackson’s new #EverydaySuperhero campaign coincides with new updates to the company’s existing packaging, website and social properties. The new branding puts a finer focus on Jackson’s complete devotion to making the best sweet potato in ancestral oils—from a production facility 100 percent devoted to sweet potato chips, to complete control over the entire production process of the chips’ flavor, texture and quality. All varieties are Non-GMO Project Verified, vegan, gluten-free, paleo, nut-free and kosher and are available in 1.5 oz. and 5 oz. bags:

  • Sea Salt Sweet Potato Chips with Coconut Oil
  • Sea Salt Sweet Potato Chips with Avocado Oil
  • Spicy Tomatillo Sweet Potato Chips with Avocado Oil
  • Carolina BBQ Sweet Potato Chips with Avocado Oil

Jackson’s is available for purchase at jacksonschips.com and in select retailers nationwide, including Sam’s Club, ShopRite, Pete’s Fresh Market, Sendik’s Food Market, Strack and Van Til.

For more information, click here.

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