Jel Sert Appoints Kate Howard to Head National Accounts Sales Team

The Jel Sert Company, one of the world’s leading manufacturers of powdered drink mixes, dessert mixes and freezer bars, has brought Kate Howard onto Jel Sert’s Executive Sales Leadership Team as its Vice President of National Accounts. Joseph Bouma has been promoted to Executive Vice President of Sales, leading the sales organization.

Howard has more than 15 years of sales experience in the consumer packaged goods industry, driving significant results in various areas including strategic partnerships, supply chain efficiency, customer and shopper marketing campaigns and innovative merchandising events. She comes to Jel Sert from Bush Brothers & Company, where she oversaw Walmart, Kroger, SuperValu, Target and Sam’s in various sales roles. Prior to that, she held various positions at ConAgra laying the foundation for her breadth of customer expertise.

Ken Wegner, President of The Jel Sert Company, said, “Kate’s proven success at driving growth comes from her breadth of customer knowledge coupled with her experience leading sales campaigns for highly recognizable and respected national accounts. She has the valuable experience Jel Sert needs to lead its National Accounts sales effort and ensure its key products are well-positioned for growth. We look forward to welcoming her to the team.”

“I am thrilled to be joining The Jel Sert Company and have enjoyed following its fun portfolio of brands in the industry,” said Howard. “As a family-owned company, Jel Sert has an authentic culture that aligns with my values, and its position as an innovative industry leader fuels excitement for the growing freezer bar and powdered drink segments. I cannot wait to serve and support the team at Jel Sert.”

As an established, large-scale manufacturer with a national distributor footprint, Jel Sert continues to fortify its sales organization by promoting Bouma to Executive Vice President of Sales. A customer-focused, energetic sales leader with more than 20 years of experience in consumer-packaged goods, Bouma has a proven track record of profit improvement and increased sales through strategic planning, retail execution and partnership development.