Jif Peanut Butter Coming in Squeezable Pouches This Summer

Jif peanut butter is now available in pouch form: Jif Squeeze Creamy Peanut Butter.

The new packaging makes it easier for kids to serve themselves a yummy treat, measure accurate amounts in recipes, or make fun snacks without the need for a knife or other utensil.

Jif Squeeze Creamy peanut butter will be available online and at retailers nationwide starting in July.

“Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon,” said Rebecca Scheidler, Vice President, Marketing for the Jif Brand. “With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix. No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”