JUST Egg Expands to Kroger, Walmart, Albertsons, Safeway and Other Stores Nationwide
Eat Just, Inc. today announced the largest expansion yet for its award-winning plant-based egg. By the end of the month, JUST Egg will be available at more than 17,000 points of retail distribution in the United States, a 40 percent increase for the pioneering product that launched nationwide last year.
Walmart will add the original 12-ounce pourable JUST Egg – perfect for scrambles, omelets, quiches, stir-fries and a variety of baking applications – to more than 1,900 stores coast-to-coast after it became a strong seller at hundreds of regional locations. About 900 Food Lion stores in the Mid-Atlantic and Southeastern US and 170 Giant stores in Delaware, Maryland, Pennsylvania, Virginia and Washington, D.C. are also adding the product to their shelves.
More than 1,000 Kroger and Kroger-owned stores like Ralphs, Fred Meyer, QFC, Fry’s and Mariano’s will bring the recently launched folded JUST Egg to their freezer sections. Ideal on toast or inside breakfast sandwiches, folded JUST Egg will also arrive at 1,000 Albertsons and Safeway stores in Arizona, California, Colorado and Washington; Jewel-Osco stores in the Greater Chicago area; Randalls and Tom Thumb in Texas; and 160 Acme stores in Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.
“Bringing JUST Egg to thousands of additional cities and towns across America is a proud moment for our team. Knowing its now available at the grocery store just a few miles from where I grew up in Birmingham, Alabama is particularly exciting for me. Our products are quickly becoming part of the breakfast ritual for families across the country and we look forward to sharing JUST Egg with millions more in the months and years ahead,” said Josh Tetrick, co-founder and CEO of Eat Just.
JUST Egg retail sales have skyrocketed in the past six months with consumers eating at home more frequently and opting to add healthier and more sustainable plant-based products to their diets. “We are very grateful to all of our customers for their support of both original JUST Egg and folded JUST Egg. I’m excited to see how quickly we’ve gained distribution and look forward to continuing to build on this success together,” said Matt Riley, Senior Vice President for Global Partnerships at Eat Just.