Just-Released Organic Valley and Ipsos Poll Finds More than Half of Parents also Indulge in the Drink

A new Organic Valley/Ipsos poll finds that 58 percent of parents are guilty of drinking chocolate milk they purchased for someone in their household and more than a third of Americans (39 percent) admit to doing the same thing. Organic Valley, the nation’s largest organic, farmer-owned cooperative and one of the world’s largest producers of organic chocolate milk, conducted the nationwide survey in celebration of the coast-to-coast introduction of its new, lactose-free lowfat Chocolate Milk.

“We developed our new organic chocolate milk with a specifically kid-friendly taste profile and reduced the sugar content and made it lactose-free so parents would feel good about making this purchase for their family,” said Minh-Quan Huynh, Organic Valley brand manager. “However, these recent poll results revealed that kids might have to ask their parents to double their purchase so there is enough chocolate milk for the entire household.”

It’s Not Just for Kids: Parents Are Most Guilty of “Stealing” Chocolate Milk and Will Savor Every Sip
The vast majority of Americans disagree that chocolate milk is just for kids (82 percent vs. 18 percent who agree).

• Two in five (39 percent) admit that they have purchased chocolate milk for someone in their household that they ended up drinking – with men (46 percent), adults under the age of 35 (50 percent) and parents (58 percent) especially likely to report they are guilty of this.
• And, when it comes to personal drinking styles, Americans are much more likely to say that they drink chocolate milk slowly, like a fine wine (49 percent) versus chugging it quickly, whether from the carton or a glass (31 percent).

When Dealing with Stress, Chocolate Milk Wins Over a Glass of Wine Any Day
More than half (53 percent) of adults say that they would take a glass of chocolate milk over a glass of wine any day – especially parents (60 percent vs. 51 percent of those with no kids).

• 2020 was a tough year for many and as such 78 percent feel as though they deserve to treat themselves.
• There is consensus in America when it comes to the belief that there is something very comforting about drinking chocolate milk (71 percent).
• One in four report that they turn to chocolate milk to help cope emotionally with the stresses of Covid-19 (25 percent). Men (31 percent vs. 19 percent of women), young adults (34 percent of those aged 18-34 vs. 15 percent of those aged 55 and over), parents (42 percent vs. 20 percent of those with no children living at home) and organic parents more specifically (50 percent vs. 26 percent of non-organic parents) are among those most likely to say they turn to chocolate milk to help them deal with pandemic related stress.

Chocolate Milk Is A Pandemic Palate Pleaser

• More than a third agree that if they had the choice, they would drink chocolate milk every day.
• Six in ten agree that they can feel good about indulging in chocolate milk during the pandemic, as they are getting a range of vitamins and minerals needed to stay healthy (61 percent).