September 24, 2020

Kay Cornelius Named New GM of Panorama Organic Grass-Fed Meats

Jeff Tripician, President of Perdue Premium Meat Company, announced Kay Cornelius, rancher and seasoned natural meats leader, as the new General Manager of Panorama Organic Grass-Fed Meats. Cornelius will be an essential leader as Panorama, the nation’s largest organic grass-fed beef brand, moves on an ambitious nationwide growth plan to support more US ranchers and increase the availability of organic US grass-fed and finished beef.

Panorama’s network includes ranches in eight states representing one million acres of organic land. Through organic ranching, the US program restores and regenerates the land, water, soil and wildlife critical to building a more livable Earth and preserving a legacy founded by ranchers for ranchers, giving animals a life that nature intended. Panorama, an authentic claims-based brand is third-party USDA certified organic, non-GMO, Global Animal Partnership Animal Welfare step 4, paleo- and Whole 30-approved. It is a health-forward, nutritious and environmentally friendly product that will be in high demand outside of the Western US market, where it already thrives.

“I’m thrilled to work with a team of people who are solely dedicated to authentic US open range ranching that is third-party verified and helps ranchers earn a living doing what they love. Through our shared values we are nourishing people, caring for the animals, restoring the planet and supporting communities,” said Cornelius. “This is a highlight of my career. It is my passion to preserve ranching for the next generation of ranchers.”

Cornelius’ background includes 17 years with Coleman Natural and Niman Ranch, most recently as Vice President of Sales at Niman Ranch where the pioneering brand doubled their customer base and sales under her leadership. She started her career in a packing plant, moved on to distribution sales, then managed national accounts. She spent time at Monfort/ConAgra Beef (now JBS) prior to her tenure in the premium meats and specialty market.

Cornelius grew up on a diversified farm in South Dakota and has deep roots in agriculture and livestock. She has spent her adult life working with her husband and son on a multigenerational Hereford ranch in CO. Cornelius and her family are cornerstone Hereford breeders, winning numerous national awards including the prestigious National Western Stock Show in Denver, CO and the Western National in Reno, NV. They have bred two of the top 1 registered bulls in the breed. Cornelius is also an experienced horsewoman who sits on two stock horse association boards and has won many honors in ranch horse events.

“As a 4th generation rancher with a lifetime of experience in agriculture, Kay is uniquely qualified to combine her business excellence, compassion for animals, knowledge of land stewardship and great customer service skills to build a vibrant growth program for Panorama Organic Grass-Fed Meats,” said Tripician. “Kay will expand this important brand that preserves the land and supports the growing grass-fed market that includes health-conscious diets like keto, paleo and Whole30.”

Under Cornelius’ leadership, Panorama Organic Grass-Fed Meats will leverage her success and learnings from her tenure at Niman Ranch to help make a difference for American ranchers. “My goal is to create demand for Panorama that goes coast to coast, with trusted products consumers want. We will provide organic, grass-fed beef, born and raised in the US that tastes terrific in a way that is approachable, not only for current grass-fed enthusiasts but also those who haven’t been converted. We can do that through expanding nationwide in retail and growing our availability on e-commerce. We’re building the infrastructure and the network to make it easy to try grass-fed for the first time. My hope is that consumers will find that the nutrient-dense powerhouse of Panorama’s grass-fed meat is not only good for them but also tastes great.”

As a US rancher, Cornelius is particularly passionate about building and growing opportunities for American grass-fed ranchers. According to a recent report from Stone Barns Center for Food & Agriculture, 75 to 80 percent of grass-fed beef sold in the US comes from abroad. Surprising to most consumers, if further processed in the U.S., this foreign-raised beef can legally be labelled as a “Product of U.S.A.”

“I am a rancher myself and if there’s something important that’s been forgotten, it’s that farmers and ranchers are the ones keeping an eye on the most important aspects of our food system. They are my inspiration for being in this business. If I can help give them a way to earn a living doing what they love, I accept the challenge,” said Cornelius.

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