On Nov. 12, 2018, Kellogg Company announced plans to sell its cookies and fruit snacks businesses to enable the company to bring a sharper focus as well as redesign its organizational structure to deliver top-line growth.
“Kellogg Company’s Deploy for Growth Strategy, announced earlier this year, calls for the company to sharpen our focus and align our resources around our biggest opportunities to grow our top line and return to long-term sustainable growth,” said Steve Cahillane, Chairman and CEO, Kellogg Company.
The business will consolidate U.S. Morning Foods, Snacks and Frozen Foods business units into a single, categories-focused organization comprising 80 percent of Kellogg’s North American revenue. Kellogg is also exploring the sale of its cookies business and fruit snacks business that include Keebler, Famous Amos, Mother’s, Murray and Stretch Island brands.
“We need to make strategic choices about our business and these brands have had difficulty competing for resources and investments within our portfolio,” Cahillane said, adding, “Yet, we wholeheartedly believe these iconic and beloved brands can thrive in the portfolio of another organization that can focus on driving growth in these particular categories.”