Koe’s Organic Kombucha Introduces New Rebrand as it Enters Target, Rite Aid Markets

Koe Organic Kombucha has unveiled eye-catching, colorful new cans just in time for launch at Target and Rite Aid. This rebrand comes alongside a refreshed Koe recipe that now has 200 percent or more of the recommended daily value of Vitamin C, just 25 calories per serving, 15mg of caffeine for an energy boost and 5-6g of sugar per can.

Koe’s new look embraces trends in fashion, art and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand’s California roots.

“We can’t wait for everyone to see our inviting new look,” said Louisa Lawless, Chief Strategy Officer for Koe. “Koe is kombucha for the masses and we make it easier to make a healthier choice without suffering through the sour, vinegar-y flavor most people associate with kombucha. I like to say Koe is ‘sessionable,’ meaning it’s deliciously sippable any time of day, sometimes more than once a day! We embrace vibrancy in all facets of life and our juicy kombucha supports this. As our cans say, ‘It’s kombucha, only better’ — and we are firm believers in Koe’s better flavor, better ingredients, better packaging and better benefits.”

Koe’s six juicy flavors include (NEW) Tropical, (NEW) Watermelon, Strawberry Lemonade, Raspberry Dragonfruit, Mango and Blueberry Ginger. Flavor seekers everywhere can find Koe in 12 oz. slim cans in conventional grocery, natural grocery and convenience stores across the US. Stores include Natural Grocers, Stop and Shop, Giant Martins, as well as select Rite Aid, 7-Eleven, CVS, Circle K, Bristol Farms, Woodman’s, Royal Farms stores and more. Koe 4-packs of Tropical, Watermelon and Strawberry Lemonade flavors are now available at select Target stores nationwide. To find a retailer near you, visit Koe’s Store Locator or find Koe online via Amazon.

For more information about Koe, visit Koe Organic Kombucha.