Korean Brand Bibigo to Launch Postmates Delivery Special October 19 Ahead of New Brand Campaign
Korean food brand Bibigo is on a mission to create meaningful moments of connection through their food. On Oct. 19, consumers in one of six key markets can surprise and delight their favorite people with a tasty delivery of Bibigo Mandu powered exclusively by Postmates. Recipients will also receive a customized message from their sender with the Bibigo Mandu delivery.
“We are living in challenging times that have made it difficult to feel connected to the people and things we love – sharing food has always been one of those key connection points that becomes more about sharing life and savoring special moments,” said Soyoung Paik, Chief Marketing Officer at CJ Foods. “So, we’re on a mission to provide a unique, fun way consumers can connect, show each other love and experience a little mandu magic.”
The offering is available to consumers in the Portland, Houston, Cincinnati, San Francisco, Denver and San Diego markets and is complementary while supplies last. Consumers can follow these simple steps in the Postmates app on Oct. 19 to surprise a friend with a crispy, savory mandu experience they won’t forget:
- Enter your friend’s address
- Find the Bibigo Mandu Shop
- Add ’em to your cart
- Confirm the address + order
- Text your friend to let them know it’s on the way
The #ManduMonday Postmates activation marks the kickoff of a brand campaign that revolves around sharing life and the special moments that spark human connections, despite today’s socially distanced world and positions Bibigo, and the brand’s delicious Mandu as the language of sharing itself.
Bibigo Mandu delivers an authentic Korean flavor experience with savory dumplings that are extra crispy when pan-fried. Currently available in pork, vegetable, beef and chicken bulgogi flavors, Bibigo Mandu comes frozen and can be enjoyed as a hearty snack, appetizer or main course when combined with salad greens or served in a savory broth. These varieties can be found at Costco, Walmart, Kroger, Albertsons and Target.