Kraft Heinz Highlights Path to Deliver Consistent Profitable Growth at 2024 CAGNY Conference
The Kraft Heinz Company recently presented at the 2024 Consumer Analyst Group of New York (CAGNY) Conference. CEO Carlos Abrams-Rivera and Global Chief Financial Officer Andre Maciel will discuss how the company planned to deliver on its goal to generate consistent top-tier stockholder returns by being the leader in elevating and creating food that makes you feel good.
The company planned to deliver its long-term growth through its three Growth Pillars: North America Retail, Global Away From Home, and Emerging Markets. The company expected to fuel its top-line growth through its “Enablers of Growth,” which include investments in marketing, research and development, and technology, increased contribution from innovation, expanded collaboration with customers through sales excellence, and deployment of its Brand Growth System. The Brand Growth System is a global methodology, new to Kraft Heinz, designed to enable the company to measure, monitor and build a superior brand proposition.
To fund these investments, the company aims to continue driving end-to-end efficiencies, through supply chain, revenue management, working capital, and by expanding centralized services. Powering these are the Company’s unique competitive advantages: tech-enabled Agile@Scale methodologies, strategic partnerships, and an ownership-centric culture.
Also, the company has further refined its strategy by taking a longer-term approach, looking out to the 10-year horizon across the consumer demand landscape to predict trends and associated opportunities. To capture identified opportunities, the company refined the role of portfolio categories based on a combination of market attractiveness and its right to win.
As a result, the company has realigned its portfolio around three new platform roles – Accelerate, Protect, and Balance. It expects the Accelerate platforms, which include Taste Elevation, Easy Ready Meals, and Substantial Snacking, to drive outsized growth and plans to prioritize investments in these platforms.