September 12, 2023

Kraft Heinz Introduces 360CRISP™, First-Ever Innovation Platform that Delivers a Pan-Like Crisp from Microwave

Kraft Heinz has unveiled 360CRISP, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP makes its debut with the launch of LUNCHABLES Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP innovation, marries quality, convenience and crave-ability in an easy-to-prepare format from the microwave.

As the brand’s first expansion into the frozen food category, LUNCHABLES Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES– Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary.

“The launch of 360CRISP is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious and convenient solutions for snack-time and beyond,” said Alan Kleinerman, VP Head of Disruption at Kraft Heinz. “At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP is just the beginning.”

As kids’ snacking is a key driver of growth within the frozen category, Kraft Heinz identified an opportunity to utilize its 360CRISP platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2 billion in incremental net sales by 2027.

Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds:

  • Original – Featuring deliciously melty KRAFT SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple.
  • Pepperoni Pizza – With a savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features melty KRAFT SINGLES and the same pepperoni from other popular Lunchables snack packs that kids know and love.

LUNCHABLES Grilled Cheesies rolls out to select grocery retailers across the US beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP technology, visit Kraft Heinz Company.


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