March 27, 2024

Kraft Natural Cheese Launches First Innovation Since Lactalis Acquisition

Kraft Natural Cheese, a leading dairy brand, has launched Kraft Signature Shreds. This new product innovation offers consumers a unique, restaurant-style, thick-cut, natural shredded cheese to elevate their homemade meals with an unrivaled melt and rich, satisfying flavor that is optimal for the cheesiest dishes.

Kraft Signature Shreds are available in three debut offerings: Cheddar Blend, Mozzarella Blend and Mexican Blend, all conveniently packaged in 8 oz. resealable bags. The Kraft Signature Shreds collection marks the first new product innovation for Kraft Natural Cheese since its acquisition in 2021 by Lactalis Heritage Dairy, a subsidiary of Lactalis USA, the world’s leading dairy company. Combining the highest-quality Kraft cheeses with a special, premium whole-milk mozzarella specifically developed by Lactalis for use in restaurants, Kraft Signature Shreds allows foodies to craft their favorite restaurant-quality meals from the comfort of home.

“Now, more than ever, families seek ways to enhance homemade meals, improve the quality of their at-home cooking and recreate the restaurant experience at home without sacrificing time or resources,” said Ken Padgett, Director of Marketing for Kraft Natural Cheese. “Kraft Natural Cheese prides itself on helping families create joyful occasions out of everyday meals, and the launch of Kraft Signature Shreds will undoubtedly propel this passion even further.”

The Kraft Signature Shreds packaging features a QR code to help families gather mealtime inspiration through a curated menu experience online. This collection of recipes includes shareable appetizers, family-friendly entrées and delectable desserts.

Kraft Signature Shreds is now available in national retailers, including Kroger, Mariano’s, Publix and Food Lion with additional distribution planned for this summer. For more information and for recipe inspiration, click here.


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