Kroger, Home Chef debut weekly rotating meal kits
On Oct. 10, 2018 Kroger and Home Chef announced the launch of weekly rotating in-store meal kits at Kroger Family of Stores in select locations. The company will also roll out a limited market test of the new Home Chef Express product, a quick-cook meal kit ready to eat in about 15 minutes to bring their customers even more success.
The meal kits will first be available at select locations in Illinois (Mariano’s), Kentucky, Michigan, Ohio and Wisconsin (Pick ‘n Save and Metro Market) and will expand to other markets in in 2019. Each week will see four Home Chef meal kit options in participating stores. The same recipes will also be available to customers through homechef.com.
“We are excited to introduce Home Chef’s new retail meal kits to our store customers,” said Robert Clark, Kroger’s senior vice president of merchandising. “Offering a rotating menu of recipes is one more way we are providing our customers with innovative culinary experiences and choices. The Home Chef meal kits will redefine the way customers shop for, prep, and cook their meals,” Clark said.
“We’ve built a strong business helping people plan their meals in advance. We also know there are customers who want the convenience of a Home Chef meal, without having to plan ahead,” said Pat Vihtelic, Home Chef’s founder and CEO. “We’re excited to take this first step in revolutionizing mealtime by bringing Home Chef’s signature variety and great-tasting meals directly to Kroger customers. We are also looking forward to introducing our new line of Home Chef Express meal kits that address a major customer need—faster meals,” Vihtelic said.