The Kroger Co. has opened its newest Customer Fulfillment Center (CFC) in Romulus, MI. Powered by the Ocado Group, the CFC will leverage advanced robotics technology and creative solutions to redefine the customer experience for customers in the greater Detroit area.
“Kroger has served customers in the state of Michigan for more than a century and we are thrilled to bring Kroger Delivery to greater Detroit,” said Bill Bennett, Kroger Vice President, and Head of e-Commerce. “We are passionate about delivering a fresh, convenient customer shopping experience with zero compromise on quality, selection, and affordability. From the refrigerated trucks, to the trained and uniformed drivers, to the white glove delivery experience at the door, Kroger Delivery brings that same zero compromise experience to a new delivery option for customers. This new offering builds on all the other benefits of shopping Kroger online, including an entirely personalized shopping experience, easy digital coupons, valuable fuel points, and fresh, high-quality products, shoppable on the Kroger app or on Kroger.com”
The approximately 135,000-square-foot facility, situated on Wahrman Road in Romulus, will reach customers up to 90 minutes from the site. Establishing an unmatched standard for grocery delivery, Kroger Delivery utilizes cutting-edge technology to shop and transport groceries. From temperature-controlled vans and machine learning algorithms that optimize delivery routes, orders are delivered to customers’ doorsteps by trained Kroger associates ensuring a best-in-class delivery experience.
Local shoppers also have access to the newly launched Boost by Kroger annual membership program. For either $59 or $99 per year, Boost provides customers with benefits like unlimited free delivery on orders of $35 or more and two Fuel Points for every $1 spent on groceries and general merchandise purchases through delivery, pickup and in-store. Kroger estimates the membership can save customers more than $1,000 per year on fuel and grocery delivery.
The new customer fulfillment center will employ more than 700 associates as Kroger Delivery continues to expand its services throughout southeast Michigan.
Kroger Delivery CFCs, powered by Ocado Group have achieved a significant step up in geographical penetration and in customer satisfaction. Kroger is bringing these benefits to the Greater Detroit Area with the Romulus CFC, and to more US markets.
“Ocado’s world-leading technology is already powering CFCs with Kroger across six states and supporting Kroger Delivery to bring a world-leading service to multiple new and existing Kroger markets around the country,” said Luke Jensen, CEO of Ocado Solutions. “Our CFC in Romulus is already bringing a game-changing online grocery experience to customers in the greater Detroit area, and we look forward to bringing this to Kroger customers from coast to coast across the U.S. as our partnership continues to grow.”
The expansion to Romulus represents an extension of a partnership between Kroger and Ocado Group, a world leader in technology for grocery e-commerce. In 2018, the companies announced a collaboration to establish a delivery network that combines artificial intelligence, advanced robotics, and automation in a bold new way, bringing first-of-its-kind technology to America.
Kroger currently operates customer fulfillment centers in Monroe, OH, Groveland, FL, Forest Park, GA (Atlanta), Pleasant Prairie, WI, Dallas, TX and Romulus, MI (Detroit), with additional customer fulfillment centers slated for California, Frederick, MD, Phoenix, AZ, Cleveland, OH, Charlotte, NC, Aurora, CO (Denver), as well as South Florida and the Northeast.