Kroger Stores Soon to Carry Gooey Snacks Brand
Starday has announced a distribution partnership with Kroger. Gooey Snacks, Starday’s popular chocolate hazelnut spread with no palm oil, dairy, or artificial flavors, will be available in nearly 2,000 Kroger-owned locations including Mariano’s, Ralphs, Frys and King Soopers.
Starday launched in August 2021 with Gooey Snacks as its first brand under the Starday name. The brand aims to bring pleasure back to snacking by making responsible, better-for-you versions of chocolatey childhood favorites.
“Our large-scale partnership with Kroger, the nation’s largest grocery chain, marks a major milestone for Starday. This rollout comes approximately six months after our direct-to-consumer launch, making Gooey one of the fastest ever digital-first brands to hit national retail shelves. We’re thrilled to be partnering with Kroger and honored by their validation of our data-driven approach to creating and scaling food brands,” said Caroline McCarthy, Co-Founder and VP of Growth of Starday. “But more importantly, this partnership means Gooey is more accessible to more people. The key for us is to meet people where they are – and for a lot of people, that’s at a grocery store.”
Following on the heels of Gooey’s success, Starday has also successfully launched ALL DAY, a spice force of seasonings for the home cook, that was developed and perfected by Starday co-founder Lena Kwak, former culinary strategist and innovator at a 3-Star Michelin restaurant.
When developing its brands, Starday analyzes thousands of data points to identify measurable areas of unmet need, leverages iterative quantitative and qualitative testing to refine key product and brand attributes, and conducts extensive prototype formulation testing. With these data points driving its creativity behind brand creation, Starday makes better-for-you food brands that consumers want to be eating, using high-quality ingredients and practices that minimize environmental impact.
For more information on Gooey, click here.