October 4, 2022

Kroger Unveils America’s Favorite Candies Ahead of Halloween

The Kroger Co. has shared America’s favorite candies heading into the Halloween season. The grocer, who sells millions of pounds of candy each year, revealed that it expects shoppers will again reach for Hershey’s Reese’s Peanut Butter Cups to fill their baskets more than any other candy this Halloween.

“This Halloween, we expect our shoppers will purchase more than 11.5 million bags of fun sized candy— 7.6 million pounds of chocolate—to celebrate the season and make it a memorable experience,” said Carlo Baldan, group vice president of Center Store Merchandising. “Trick-or-Treaters can look forward to their candy haul having lots of Reese’s Peanut Butter Cups, Snickers and Kit Kat Bars.”

Top Ten Halloween Candy Sellers:*

  • Reese’s Peanut Butter Cups
  • Snickers
  • Kit Kat
  • Hershey Bar
  • Tootsie Roll
  • Twix
  • M&M’s
  • Butterfinger
  • Milky Way
  • 3 Musketeers

The grocer revealed that Monster Bags (variety bags priced at $9.99 and up) account for 40 percent of all Halloween candy sales. The top-selling Halloween bag is made by Hershey’s and contains Reese’s Peanut Butter Cups, Kit Kat Bars, Heath Bars, Whoppers, Milk Duds and Rolos.

Customers can get their favorite Halloween candy now by shopping in-store, through Kroger Pickup or delivered using Boost by Kroger, the annual grocery delivery membership that can save customers more than $1,000 per year on fuel and grocery delivery.

*Candy sales are projections for 2022 based on sales from the previous year during the same period.


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