Laffy Taffy Unwraps New Innovative Laffy Taffy LAFF BITES

Laffy Taffy, the popular candy brand known for its deliciously stretchy, fruity and chewy candy, has launched its latest innovation, Laffy Taffy LAFF BITES. These poppable treats also feature the brand’s signature jokes found on every package. The delicious candy provides bite-sized, dual-textured, pop-in-your-mouth moments of fun, and it is currently available in mass market, grocery and convenience stores nationwide.

“We’re thrilled to welcome LAFF BITES into our Laffy Taffy family of products this year,” said Katie Duffy, VP of Marketing at Ferrara Candy Company. “The brand has always been known for a fun-to-eat taffy experience and with LAFF BITES we are offering a unique, poppable candy experience—our beloved taffy in the center with a crunch shell. LAFF BITES provides a twist on the classic Laffy Taffy candy that fans can share with friends and family to bring more ‘laffs’ into their daily lives.”

New Laffy Taffy LAFF BITES combine the classic, delicious taffy fans know and love with a candy-coated shell in four fun-filled flavors: cherry, strawberry, green apple and blue raspberry. LAFF BITES are currently available in mass market, grocery and convenience stores nationwide in three sizes: 2 oz. single pegs; SRP $1.29, 4.2 oz. pegs; SRP $1.49 and 6 oz. pegs; SRP $1.69.